CHANGELOG
What's new.
Every improvement we ship to StoutStack — the big features, the small polish, and the occasional gremlin shown the door.
Editing content that has links in it
If one of your content-type items — a project, a service, a listing — had a link tucked inside a rich-text field, opening it up to edit could stop the editor in its tracks. That's fixed: those items now open and edit smoothly, links and all, exactly as you'd expect. It mostly showed up on content brought over from another site.
Set your social links once
Your social profiles now live in one place — Site settings → Social links. Add them there and they flow everywhere automatically: your header, footer, contact form, and any social-links pop-up. No more re-typing the same links in a few different spots. You can still set a custom set on a specific pop-up or form when you want something different.
Your menu now works on tablets
On tablet-width screens the navigation could vanish entirely — the full menu had already tucked away but the menu button hadn't appeared yet, leaving a gap with no way to get around. Now the menu button shows on every screen narrower than a laptop and opens the full menu as expected. We also refreshed that button to a cleaner two-line mark.
More control over your menu text
Your top navigation picked up a few more type controls, alongside the size and weight that were already there. Set the letter case — leave it as you typed it, or force UPPERCASE, Capitalized, or lowercase — and dial in the letter spacing, from tight to airy. UPPERCASE with a little extra spacing gives that clean, premium header look. Find them under Branding → Layout, in the header settings. Everything stays exactly as it is until you change it.
Fit more logos per row on a phone
The Logo Grid used to always show two logos across on a phone, no matter how many you had. Now you choose — one, two, or three per row on mobile — so a big logo cloud can stay compact instead of stretching down the screen. It's under the Logo Grid's style settings, set to two by default so nothing changes unless you want it to.
A couple of small fixes for phones
Two little things now sit right on a phone. The floating pill version of the sticky CTA used to cut off longer text — it now stretches to fit and wraps neatly instead of clipping. And an FAQ that leads with just an eyebrow tag (no heading above it) had an odd gap before the first question; it's tightened up so the label sits close to the list where it belongs.
A sticky CTA for your whole site
Keep a call-to-action in front of visitors on every page. Turn it on once under Branding → Layout, give it a headline and a button, and it follows people as they browse — as a slim bottom bar, a floating pill, or a slide-in card. Let visitors dismiss it if you like. It's off by default, so nothing appears until you switch it on.
A tidier contact block — now with social links
The map-and-contact form got some polish. The little icons beside your address, hours, email, and phone now sit centered in a soft rounded badge, so the whole column lines up neatly. And you can add your social icons too — pick the platforms and paste your links. By default they float neatly in the corner of the map, well clear of the contact rows, or you can tuck them under the details instead. Find it all under the form's Contact Info.
Two building blocks made for modals
Two small, flexible pieces you can drop into a pop-up: a Buttons block — a bare row of one or more buttons, each linking anywhere (or opening another modal) — and a Social Links block, a tidy row of your social icons that you fill in right there (Instagram, Facebook, X, LinkedIn, YouTube, TikTok, Pinterest, WhatsApp, Google, Threads, Telegram, and Snapchat). Each can carry an optional heading above it — a "Ready to get started?" or "Follow us" — so a whole prompt lives in one block. They live only inside modals, so the rest of your page stays uncluttered.
Modals now wear your brand colors
Pop-up modals were quietly showing a default blue-and-grey palette instead of your own brand colors. Now every modal picks up your primary, secondary, accent, and text colors — and your fonts and corner radius — exactly like the rest of your site.
Add any tracking or embed code to your site
You can now drop in code from the other tools you use, yourself — a Meta or TikTok pixel, LinkedIn or Hotjar tracking, a Typeform, a chat widget, a site-verification tag, whatever it is. Paste a snippet into Header code or Footer code in your site settings to run it across every page, or drop the new Custom Code block onto a single page for a one-off embed. Paste it exactly as the tool hands it to you — scripts and all — and it just works, no allow-list or waiting on us. Booking and form embeds like Calendly and Typeform can submit right away now, too.
A hero gallery that moves
The gallery style of the Hero block just came alive. On a computer its two columns of photos drift quietly in opposite directions — one up, one down — and on a phone they glide along sideways; hover over any image to pause. We gave it more room to match your brand while we were there: more background colors to choose from, including light ones, and a choice of photo shape — square, portrait, wide, and more.
Rows that scroll on their own
Your carousels can now drift along by themselves — a gentle, continuous scroll that catches the eye without anyone lifting a finger. Switch on Auto-scroll on the Carousel style of your Cards, Testimonials, Gallery, or Collection Listing. It speeds up a touch as visitors scroll the page, and pauses the instant someone hovers so they can read or click. It's off by default, so every carousel you've already built keeps its tap-and-swipe exactly as it is.
Pick the mark before your eyebrow tag
That small accent before an eyebrow tag used to be a dot — now it's your call. Choose from ten looks: a dot, a short line, an upright bar, a left indent, brackets, a slash, a plus, a pill, an underline, or a little "01" index. Set the one you like once in Branding so your whole site matches, and override it on any single section when a moment calls for something different. Everything you've built keeps the classic dot until you change it.
Images that show up on a phone
An image-and-text section set to "image left" or "image right" could lose its picture on a phone — the photo shrank away to nothing while the text showed fine. It's fixed: the image now fills the width on mobile, the same way the other section styles always have.
Style your category filters
The category filter above your blog and your content-type listings now has a look of its own: choose rounded pills, plain text that underlines on hover, or clean text links. You can also switch on a count beside each one, like "Kitchens (23)" — it's off by default. Set both on your Blog Design and on each content type's archive design. While we were there, listings now show all their entries rather than stopping at the first fifty.
Menu headings you can actually click
A top-level menu item that opens a dropdown is now clickable in its own right — clicking it goes to its page, while hovering still opens the menu beneath. Before, those parent items only opened the dropdown and couldn't be visited directly.
Switch off the eyebrow dot, per section
The small coloured dot before an eyebrow tag can now be turned off for a single section — leaving just the text — right where you set the eyebrow. The dot's colour and default still come from your Branding; this is a per-section override for when you want the tag to read as plain type.
Neater FAQ headers
Two touch-ups to the FAQ / accordion block. A stray gap that showed above the questions when the block had no heading is gone. And the header now has a left / center alignment control — left by default for new blocks, while your existing FAQs keep exactly the alignment they have today.
Give a columns section its own heading
A section you've split into columns can now carry its own header — a small tag, a heading, and a line of intro text — right above the columns. So a two-by-two of steps or a row of features can introduce itself instead of starting cold. Line the header up on the left or center it, and leave all three fields empty for the clean, header-less look you have today. Inside your content types, the header can even fill itself in from each item's own fields.
See your gallery photos up close
Visitors can now click any photo in a gallery to open it full-screen, front and center — then step through the whole set with the arrows or their keyboard, and close with Escape or a tap outside. It works on every gallery style, from the grid to the mosaic to the swipeable row, so people can linger on the details of a project or a product without ever leaving the page. Nothing to switch on — every gallery simply does this now.
Show a category above your title — and let people filter by it
On the detail page for one of your content types, you can now show an item's category right above its title — "Kitchen Remodel" over a project, say. Better still, it's a link: a visitor taps it and lands on your portfolio filtered to just that category, the same tidy view your listing page offers. On your content type's detail-page design, point a section's small tag at your category field and it fills itself in for every item.
Frame a colored section as a card
Give a section a background color and switch on "Contained panel," and it becomes a rounded, inset card instead of an edge-to-edge band — using your brand's own corner radius, with even padding all around. It's a natural fit for a highlight, a challenge-and-solution pair, or anything you place inside a column layout. It's off by default, so nothing you've already built shifts until you turn it on.
Line your columns up into a neat grid
When you split a section into columns with a block or two in each, you can now switch on "Match row heights" and the rows line up evenly — the first block in every column shares a height, the second shares a height, and so on. A two-by-two of cards reads as a clean, even grid instead of ragged stacks of different lengths. You'll find it in the Columns block's style settings.
Give a Rich Text section a heading
A Rich Text block can now carry an optional small tag and heading above its copy — so a block of text can wear a title like "Overview" or "The details" instead of starting cold. Both are optional and empty to begin with, so every Rich Text section you've already written stays exactly as it is.
Modals that fill the frame
A pop-up modal can now let its content run right to the edges — perfect for a full-bleed photo or a before-and-after slider that should fill the whole frame. Choose "Flush" in the modal's display settings; leave it on "Comfortable" and it keeps the roomy padding it always had.
A round of polish across galleries, sliders, and buttons
A batch of small refinements. Galleries and sliders with lots of items now show a compact, tidy set of position dots that slides along as you move through, instead of a long row of them. The before-and-after slider handle and the open-and-close icons on your FAQs and accordions now share the same crisp, consistent look as the rest of your site. And we smoothed out the moment a page comes to life as it loads, so galleries, sliders, and pop-ups respond the instant a visitor interacts.
Choose the font for your cards
Your card titles and text can now use either of your two brand fonts — so a row of cards can wear your headline font on the titles and your everyday font on the descriptions, or the other way around. It's a single choice, and it only ever uses the two fonts you already picked in Branding, so your pages stay just as fast. Even better, it works the same everywhere cards show up — your blog, your listing pages, the Cards block, and the Collection Listing — because they now all share one identical set of design choices, from layout and columns to card shape and spacing. And the eye-catching "magazine" look — one large feature card beside a few smaller ones — now works on your content-type listing pages too. Everything you've already built keeps its look until you change it.
Tidier, more even section spacing
We went through your sections and evened out the spacing. A few had more room up top than underneath, and on phones some content sat right against the edge of the screen — both tidied up, so your pages feel balanced from the first section to the last.
Design your blog, portfolios, and card listings
Your blog, your content-type listing pages, and the Cards block now share one set of design controls — so every grid of cards on your site can look exactly how you want. Choose the layout (a grid, a simple list, or a swipeable carousel), the number of columns, and the card style: a clean framed card, an image inset in a frame, or a bare minimal look. Set the image shape, and decide what each card shows — image, category tag, excerpt, date. You'll find it on each content type's archive design — where you can also line up the heading and adjust the spacing around it — in Site Settings → Features → Blog Design for your blog, and right on the Cards block. Everything you've already published keeps its current look until you change it.
Filter a portfolio by category
Give a content type a new Multi-select field — say “Service type” on a portfolio, with tags like Kitchen, Bath, and Addition — and tag each item with as many as apply. Then pick that field as your archive's filter, and visitors get a tidy row of category buttons at the top of the listing page to narrow things down, just like the blog. Choosing a category updates the page instantly, and each filtered view can be linked to directly.
A proper editor for your content types
Give one of your content types a rich-text field — a portfolio’s project overview, a service’s full description — and you now write in a real editor: bold, italics, headings, bullet and numbered lists, and links, right as you type. Until now it was a plain box that only kept plain text, with no way to format it. Whatever you style shows up styled on the page, and anything already written carries over untouched.
More control over your galleries
Two upgrades to the Gallery block. Add a button or two right below your images — "View all projects," "Watch the video," or whatever fits (the link can even open a modal). And in the carousel style you now choose how many images show at a time on desktop, tablet, and phones — so a row of project photos can be one big showcase or a tidy three-across strip, exactly as you want.
Modals, opened by any button
Meet modals — they open right over your page when a visitor clicks a button. Ideal for a "Get a quote" form, a welcome video, a plan comparison, or a quick sign-up, without sending anyone off to another page. Build one once in your new Modals library and reuse it across the whole site, or add a one-off right on a single page. To open one, just set any button's link to "Open a modal" and pick it. Style each one to match your site — light or dark, centered or near the top, with a dimmed or frosted-glass background. And inside your custom content types, a modal can draw from each item's own fields — so a single "Book this service" modal fills itself in for every service you offer.
Rich text in tabs and accordions
The body of each tab — and each row of an Accordion / FAQ — is now a full rich-text field. Add bold, links, and bullet lists instead of a plain paragraph, so an answer or a feature walkthrough can include a link or a tidy list. Inside your custom content types, these can pull from a rich-text field too.
Lay out a section in columns
A new way to arrange a section: split it into two or three columns and drop your blocks into each — text beside an image, a few stats next to a call-to-action, whatever the moment calls for. You set each column's width, the space between them, and which one leads when they stack on a phone. And inside your custom content types, each column can draw from an item's own fields, so every project, service, or property page lays itself out from its own content.
A sidebar for your longer pages
Give a page or post a sidebar beside the main content — a natural home for a call-to-action, a signup form, or a short contact card. Switch on the automatic table of contents and it lists the page's headings and quietly highlights the section a reader is on as they scroll. It's off by default, sits on whichever side you like, and can stay in view as visitors move down the page. Look for the new Sidebar settings on any page or post.
A little motion as you scroll
A new optional touch of depth. Turn on parallax for any section and its content drifts gently as visitors scroll past — subtle movement that makes a page feel alive rather than static. Two strengths to choose from, and it's off by default. It politely steps aside on phones and for anyone who prefers reduced motion, so it never gets in the way. You'll find it under a section's Advanced settings.
A tidier block editor
Adding and editing a section is calmer now. The block picker groups everything into clear categories — Hero, Content, Media, Social proof, Conversion, Cards & lists, and Layout — so you can find the testimonial or the pricing table at a glance. And every section's settings are now organized into simple tabs — Content for what you write, Style for how it looks, and Appearance for the frame (background, spacing, motion) — with the finer controls tucked into a single Advanced area. We softened the editor's surfaces too — lighter, rounded, less boxy — so building a page feels uncluttered from start to finish.
Your header, fine-tuned
The header you just set up gained a few finishing touches. Size your logo exactly how you want it, and let the whole bar gently shrink as visitors scroll down — the logo eases smaller, the bar slims, and your content takes the spotlight. We also softened the frosted-glass finish so it reads as a light, clean pane over your hero instead of a heavy blur. It's all under Branding → Layout, and every setting starts right where your header already looks its best.
Pick any icon for your button
The call-to-action button in your header and footer can now wear any icon from the full library — a forward arrow, a phone, a calendar, a paper plane, whatever suits the action. Set it right beside the button's style and size, or keep the classic arrow. A small touch that helps "Call now" or "Book a visit" land at a glance.
Footers that fold away on a phone
A long footer can swallow a small screen. Now the multi-column footer can let each menu collapse into a neat, tappable heading on mobile — visitors open just the section they want and the rest stays tidy. On desktop everything shows in full, exactly as before. Switch it on under Branding → Layout → Footer.
Sections that look their best on a phone
We went back through your image-and-text sections with a phone in hand. You can now choose to lead with the image on mobile — perfect when the picture tells the story first — while desktop keeps the side-by-side arrangement you set. And the Overlap style, where a card floats over the image, now stacks cleanly on small screens instead of crowding the photo. Your sections read beautifully on a laptop and a phone alike.
Bolder logo walls, and headings your way
Two more ways to shape a section. Logo walls and the scrolling logo cloud now run larger by default, with an Extra Large size for when you want your partners' marks to really land. And the Collection Listing heading picked up the same controls as your hero — center it, left-align it, or set the heading beside its description — so a wall of projects, services, or properties opens exactly the way you pictured.
Give your header its own look
Your header is now yours to shape. Choose a style — a clean horizontal bar, a centered split with your logo in the middle, or a tall two-row layout with a utility strip up top. Make it stick to the top as visitors scroll, lay it transparently over your hero and turn solid on the way down, or give it a frosted-glass finish. Add a thin top bar with your phone and hours, a call-to-action button, a tagline, even your star rating — and set how wide it runs across the page. It's all under Branding → Layout.
And a footer to match
Footers got the same care. Pick a multi-column layout with room for links and a newsletter signup, a quiet centered minimal, or a split design with a call to action built right in. Send visitors off with a pre-footer ribbon, and tuck your copyright and legal links into a slim bottom bar. Style the buttons and labels to taste — or leave them be, since every footer style arrives with a polished look out of the box.
Galleries that show each item's own photos
When you design the detail page for one of your content types, a gallery on it can now show the photos of the item being viewed — so each project, property, or case study renders its own set of images instead of a pile pulled from across the whole collection. Point the gallery at your images field, pick "This item," and every detail page fills itself in. Still want one big gallery of everything? That option is right where it was. Set it once on the design and every item follows.
Adding items, in your own words
Creating a new item is quicker and friendlier now. Each of your content types carries its own button right in the sidebar — "Add Project," "Add Case Study," whatever you've named yours — and it drops you straight into a fresh item with the type already filled in, so you're never picking it from a list again. The rest of the screen speaks the same language: the box where you name an entry reads "Project title," your items list reads by the type's own name, and the page header says "Add Project" instead of a generic "item." You set that name just once when you create a content type — we suggest it from the name you give, and you can reword it anytime. Nothing to switch on; it's simply there.
More sections that build themselves from your content
If you create your own content types, their pages just gained more flexibility. As you lay out how each entry should look, the Video, Tabs, Logo Grid, and Alternating Sections blocks can now draw their content straight from the entry itself — its videos, its tabs, its logos — instead of being filled in by hand. Set the design once and every entry renders its own. They join the cards, testimonials, FAQs, and galleries that already work this way, so more of every page can come straight from your content.
Your admin, smoother on a phone
We kept polishing the experience of running your site from your phone. The admin menu now opens cleanly instead of nudging things around as it appears, settings screens stay put instead of drifting off to the side, and the forms you fill in while building give your fingers more room to work. Nothing to switch on — managing your site on the go feels as tidy as it does on a laptop.
A quieter, safer foundation under every site
We spent this cycle strengthening the parts of your site you never see. The private side of your forms — who gets notified, where submissions are sent, the contact details behind them — now stays firmly out of public view, for your eyes only. Any link you add inside your writing is checked automatically, so only safe, ordinary web links ever go live on your pages. Your photos, drafts, and content stay strictly your own from one site to the next, and anything still in draft stays private until you choose to publish it. We also smoothed out how pages refresh after a change, so edits show up reliably without a second thought. There's nothing to switch on — every site simply sits on firmer, more private ground.
Every layout choice, in plain English
Building a page is clearer now. Every layout and style option — how your hero is arranged, the spacing around a section, the shape your cards take — shows a short, obvious name with a one-line description right beneath it, so you can tell what each one does at a glance instead of guessing. Color options got the same treatment: each one shows the real color, pulled straight from your own brand palette, with a quick link to adjust those colors whenever you like — and now spells out which is your main, second, and highlight color. We also went back through the little help notes under each setting and rewrote anything that read like code, so the guidance sounds like a person, not a manual. Pick the look you want and know exactly what you're getting.
Your text colors, set the way you like
Headings, body copy, and the small print are now yours to color from your brand settings — set them once and every page follows along. We started everyone on the same clean defaults, so nothing shifts until you decide to tweak it. We also simplified the little tag that sits above a section heading: instead of a cluster of color options on every single section, it's now a simple on/off switch, with its color and accent dot chosen once alongside the rest of your brand. Less to fiddle with while you build, and a look that stays consistent from page to page.
Pages built from your content run leaner
Sections that pull straight from your content — a wall of projects, a row of services, testimonials or a gallery drawn from a collection — were quietly looking up the same list twice behind the scenes. We cleared out the duplicate, so those pages do a little less work to put together and stay quick even as your collections grow. Same pages, nothing to switch on — just lighter under the hood.
Know which ad brought each lead
When someone fills out one of your contact forms, you can now see how they found you — the exact ad, campaign, or link that sent them. If your ad and email links carry the usual tracking tags (the little utm_source bits marketers add), we read them the moment a visitor lands, remember them while they browse, and attach them to whatever they send. Every submission now arrives with its source attached — no setup, nothing to switch on.
Your site feels faster to click through
Hopping from page to page is quicker now. We cleared out a delay that could leave visitors waiting a moment for the next page to show up — most noticeable on sites that hadn't had a visitor in a little while. Same site, lighter on its feet.
A tidier presence on Google
If someone follows a broken link or mistypes your web address, that dead end could sometimes get picked up by Google as though it were a real page on your site. Not anymore — search results now show only the pages you actually published, and anyone who lands on a wrong address gets a clear "page not found."
Before & after, on a slider
A new block for change you can see. Drop in two photos — a room before and after the remodel, a yard in winter and summer — and visitors drag a handle to slide from one to the other. Run it left-to-right or top-to-bottom, label each side, and both shots crop to match so they always line up.
FAQs — or accordions for anything
The FAQ block grew up. Flip the side-by-side layout so your heading sits left or right, or keep it full width — and use it as a plain dropdown for anything, not just questions, even pulling the rows from one of your content types. When it really is an FAQ, turn on the FAQ option so Google can show your questions right in the search results.
Security, quietly reinforced
Your content, your media, and your settings now sit behind an extra layer of protection. We tightened who on your team can change what, so your account stays in the right hands. Nothing changes in your day-to-day — it's just safer underneath.
Swipe through any slider
Testimonials, cards, galleries, and collection listings now slide on a swipe. Drag on a phone, hover for the arrows on desktop, or tap a dot to jump to a card. Same control, every section.
Star ratings, now in halves
Testimonials with a 4.5-star rating show four full stars and one half — no more rounding up or down. Set whatever number fits the quote and that's exactly what shows.
Pick how your cards frame their images
Cards, Feature Cards, Gallery, and Collection Listings each gained a Card style toggle. Flush keeps the image running to the card edge — the way they used to look. Framed adds breathing room around it. Pick whichever fits the story.
Cards that read the same everywhere
We tidied up the text sizing across every card-based section. Headings, descriptions, and the small detail lines now match from one section to the next — so a grid of projects above a featured story reads consistently, all the way down the page.
The Timeline's contact form, properly proportioned
The contact form in the Timeline block is wider now, and first and last name sit side by side when both are shown. The form looks like a form again — and still stays in view as your visitors scroll through the milestones.
Built for serious uptime
Everything running behind StoutStack now lives on backed-up systems spread across several locations. Your site keeps working even if one of them has a bad day, and the changes you publish reach your visitors faster than before.
Images load fast, everywhere
Your photos, logos, and uploads now load from a worldwide network that keeps a copy close to each visitor. They show up almost instantly — whether someone's across town or across the ocean.
Apple Pay & Google Pay at checkout
New customers can sign up with the wallet they already have. iPhone visitors see Apple Pay; Android visitors see Google Pay. One tap, no card number to type.
Switch plans from the billing portal
Moving from Starter to Pro (or back) is now a click. Hit Manage billing → Update subscription, pick your new plan, and we handle the proration automatically. No support ticket, no card juggling.
Delete your account in one click
Need to step away? Head to Billing & account in your admin and use Delete account. We cancel your subscription, wipe your site and data clean, and you're out the door — no email back-and-forth.
One-click signup from the pricing page
Pick your plan and billing cycle on the pricing page and your selection follows you straight into signup. Fewer clicks between "I'm interested" and "I'm live."
Old links keep working when you switch domains
Move from yourname.stoutstack.com to your own domain and we forward the old address automatically. Customers landing on old links end up in the right place, and Google sees a single, consistent site — so your search rankings stay intact.
Your content types are now SEO-ready
Every custom content type and entry you create now carries full SEO controls — page title, description, and social share image. Everything you build shows up properly on Google and looks sharp when shared.
Faster fonts, snappier pages
We changed how custom fonts load so they never hold up your page. Your pages start appearing sooner and score higher on speed tests — most noticeably on phones.
Bring your own domain
Connect a domain you already own in a couple of minutes. Paste two DNS records at your registrar, and StoutStack handles the SSL certificate and everything else — no support ticket, no waiting around.
Invite your team
Add teammates with the right level of access. Site Admins can run the whole site and manage other users; editors stay focused on content. Everyone gets exactly the keys they need.
An admin that speaks plain English
We went through the entire admin and reworded it for humans. Each of your content types now has its own tidy spot in the sidebar, with quick links straight to its settings and items.
Emails that look like you
Form notifications and account emails now arrive on a clean, branded template — so every message that leaves your site looks the part.
Every form submission lands
We tracked down a gremlin that could quietly drop the occasional real form submission. Messages from your visitors now arrive every single time.
More control over your listings
The Collection Listing block gained per-card buttons with your own label, plus control over image shape — so a wall of projects, products, or properties lands exactly the way you pictured it.
Galleries, the fast way
Drag in a whole folder of photos at once, reorder them with a drag, or pull a gallery straight from one of your content types. Building a photo wall went from a chore to a minute of work.
Schedule it and forget it
Write a post now and pick when it should go live. StoutStack publishes it for you, right on time — pages, posts, and content entries all included.
Save a section, reuse it anywhere
Build a section once — a hero, a pricing table, a call to action — save it, and drop it onto any page. Edit the original later and every page using it follows along.
Fast and findable, by default
A wave of groundwork under the hood to make every StoutStack site quick to load and easy for Google to understand — the quiet machinery that helps your pages open fast for visitors and show up clearly in search.
StoutStack is here
The very first version — a platform for running real websites, with pages, posts, media, and a visual editor. Everything since has been built on this foundation.
Got an idea for what we build next?
We read every note that comes in — your wishlist genuinely shapes what shows up here next.