Product pages that start the conversation.
Photos, every version a customer can choose, the details that matter and an inquiry form, on one page per product. Customers filter, compare side by side and ask about everything they like in one request. No cart and no checkout, because your sale happens when you talk.
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Kitchen · Northwind
Harbor
NewShaker doors on a solid plywood box, in four finishes.
Finish: Sage(4 to choose from)
Ask about Harbor
Finish: Sage
Name
Phone
Every inquiry names it
Products requested
Harbor (Sage)
Finish: Chalk(4 to choose from)
northwind.co/collections/harbor?v=chalk
Versions
One page per product.
Every version on it.
Colors, sizes, models or finishes live inside the product as variations, so a customer switches between them without leaving the page, and the photos and details change with their pick.
Pickers that fit what you sell. Name buttons, color dots, image tiles or image cards, chosen per category, so a finish looks like a swatch and a size reads like a size
Photos and details follow the pick. Each version carries its own photos and only the details that differ, so the same fact is never typed five times
A link for every version. Picking one updates the address, so a link sent to a partner opens on that exact version, while search engines see one strong page for the product
Product details
On your site
Door style: Shaker · Box: 3/4 in · Lead time: 4 to 6 weeks
Details
Set the questions once.
Every product answers them.
Each category lists the details its products share, like dimensions, materials or warranty. Fill in the values on each product and they become a tidy table, in the same order on every page.
The facts that matter, at a glance. Mark two or three details for the summary line and they sit right under the photos
Filters built from your own details. Tick a detail as a filter and it joins the category and brand filters above your products, shown only when the products actually differ
Rename freely. Renaming a detail keeps every value already filled in, so tidying your wording never means retyping
Harbor
Ridge
Coast
Compare
Side by side,
with the differences lit up.
Customers pick up to four products from one category and see them lined up detail by detail. Because a category decides the details, every row matches, and the rows that differ stand out.
Straight to what sets them apart. One switch hides every row the products share and leaves only the differences
From comparing to asking in one click. Every column keeps its own inquiry button and a button to add it to the quote list
Nothing to sign up for. The comparison lives in the customer's own browser, so there is no account to create and your pages stay fast
Harbor
Sage
Ridge
Graphite
Coast
Chalk
New inquiry from Priya
Quote list
Ask about everything
they like, in one go.
Customers collect products as they browse, then send one request that names every product and version. You get one inquiry with the whole shortlist, instead of five half-finished forms.
Every lead names its products. Product page inquiries and quote list requests arrive with a Products requested line, in email, Slack and webhooks, with no template to edit
Checked before it reaches you. Product names are looked up from what is published on your site, never taken from the browser, so what you read is exactly what they asked about
Named your way. Call it a quote list, an inquiry list or anything that fits how you work, and reword every heading on your catalog pages too
The rest of the platform.
Questions this raises.
No, and that is deliberate. There is no cart and no checkout. The catalog is built for businesses that sell in a conversation: every product page leads to an inquiry, a call or a quote list request, and you take it from there.
No. There is no price field at all. If you want a line like "Call for pricing" or "Starting at", turn on price notes and write one on each product. With them off, no prices appear anywhere.
Everything the customer filled in, plus a Products requested line naming each product and the exact version they were looking at. It arrives wherever your form notifications go: email, Slack or a webhook.
Yes. You name the catalog, what one item is called, its web address, the quote list and the compare button, and you can reword every heading and message on the catalog pages. Nothing assumes one kind of business.
Each product gets its own page with its own search title, description and share image, listed in your sitemap and marked up as a product with its photos, brand and category. The versions of a product share that one page, so they strengthen it instead of competing with it.
Yes. Add PDFs to any product as Resources, like spec sheets, installation guides or warranties. They are listed on the product page under a heading you choose.
If you sell things that come in versions and are worth a conversation, yes: cabinets and countertops, hot tubs and saunas, windows and doors, furniture, equipment. Every label, detail and picker style is yours to define, so it describes your products rather than someone else’s.
Yes. Products have drafts, autosave, scheduled publishing and a live preview of the real page, and you can build everything before switching the catalog on.
Put your products online, properly.
Seven days free. Add a few products and see how their pages look.
Free for 7 days · cancel anytime · support on every plan