Most of the SEO is already done.
Your sitemap, robots file, structured data, social cards and canonical addresses are generated and kept current without you. That leaves you two jobs: fill in your contact details, and write titles worth clicking.
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Brand Design for Software Teams | Meridian Studio
Identity, websites and packaging for teams of every size. See recent work and start a project.
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Your part, in full
Fill in your contact details
Write titles and descriptions
That really is the whole list.
Meta title
0 / 60Meta description
0 / 150In search
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Leave both blank and sensible ones fill themselves in.
If you leave it empty
Title
The page’s own title
Description
The excerpt, on a post
Image
The featured image, on a post
Then your site-wide defaults.
Your two jobs
Write the bit
a person actually reads.
The automatic work gets search engines to your pages and makes them display properly. What decides whether somebody clicks is the title and the sentence underneath it, and those are yours. Every page and post has its own SEO tab for exactly this.
A title around 50 to 60 characters. Lead with what matters. A counter tells you when you are in range, and a Google-style preview shows you the result before anyone else sees it
A description around 100 to 150. Worth being honest about: this does not change where you rank. It earns the click. A specific line pulls in more visitors than a vague one
A share image. The picture that appears when your link is pasted into a message or posted socially. Landscape, roughly 1200 by 630, so it is not awkwardly cropped
Or write none of it. Blank fields fall back on their own: the title from the page title, the description from a post’s excerpt, the image from its featured image, then your site-wide defaults
A one-click starting point. Both fields have an auto-generate button if you would rather edit something than face an empty box
Identity, naming and packaging for…
A six-week sprint with the Vantage…
The five days, what happens in each…
Updates itself as you publish. No index to rebuild.
Search and redirects
Nobody lands
on a dead end.
Two quiet features doing the same job from opposite ends. One helps visitors find what is on your site now; the other makes sure the links from your site's past still lead somewhere useful.
A search page, already there. Every site has one at /search covering pages, posts and your content items. Add a link to it in your menu, because visitors will not use what they cannot see
It keeps itself current. Publish something and it becomes searchable, edit it and the new wording is reflected, unpublish it and it drops out. No index to rebuild
Straightforward keyword matching. It matches what people type against your titles and excerpts, so clear plain titles are what make it work. It is not a guess-what-you-meant search engine
Redirects, when an address changes. Point the old path at the new one and old links, bookmarks and search results keep working instead of dumping people on a not-found page
And the credit follows. Search engines take the redirect too, so the ranking and inbound links attached to the old address carry across rather than being lost
The rest of the platform.
Questions this raises.
No. Search engines find it on their own. If you want to give things a nudge you can hand it to Google in Search Console, which is free, but it is optional rather than a step you have missed.
No honest platform can promise that, and anyone who does is selling something. What this does is remove the technical reasons a site fails to rank: the sitemap, the structured data, the canonical addresses, clean fast pages. Ranking then comes down to your content and your reputation, which is where your effort is better spent anyway.
Your pages still have sensible titles and descriptions. Nothing is ever blank. A page falls back to its own title, a post falls back to its excerpt and featured image, and anything still empty uses your site-wide defaults.
No, and it is worth knowing. It is the free advertisement under your title, so it decides whether someone clicks rather than whether you appear. Write it for the person, not the algorithm.
Only if you leave it. Add a redirect from the old path to the new one and old links keep working, including the ones in Google results and on other people’s sites. Do it right after the rename so there is never a window where it is broken.
Add an FAQ section to a page and turn on its FAQ markup, and Google may show those questions expandable in the result itself. Only switch it on for genuine questions and answers. Using it for other content can count against you.
Publish something and watch it get indexed.
Seven days free. The technical groundwork is running from the first page you publish.
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